Pharmaceutical
The unprecedented number of expirations of the most sought-after drugs, including Pfizer’s Lipitor and Eli Lilly’s Zyprexa, is fueling an array of litigation. Pharmaceutical graphics help illustrate complex points, clearly convey chemical formulas, and also serve as a recurrent visual point for jurors in these types of disputes. The trend of expirations is certain to continue next year when the patents on Plavix, an anti-clotting drug from Bristol-Myers Squibb and Sanofi-Aventis, Seroquel, an antipsychotic prescription from AstraZeneca, and Singulair, an asthma medication from Merck, are set to expire.
From concept to courtroom, TrialGraphix consultants have worked on dozens of these matters providing strategic jury consulting advice, innovative technology solutions, and compelling pharmaceutical graphics to attorneys, businesses, and government agencies. We work with trial teams to present complex issues and have found supporting pharmaceutical graphics that compare or contrast different products or cases is pertinent in reaching a more favorable outcome for your court case.
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Brand Name Drug Expirations Create a Perfect Storm for Litigation
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With the recession and insurance company requirements favoring the increased use of generic drugs, as well as changing juror perceptions resulting from the skyrocketing costs of health care, the complexity of pharmaceutical cases is growing with each effort to extend or reduce the life of a particular patent. These juror perceptions are affected by visual stimuli such as the news (whether printed, digital, or video) and advertisements. Being prepared with pharmaceutical graphics that trigger responses and connect relationships in the juror’s mind with a specific company, product, or prior case may be instrumental in winning yours.
TrialGraphix offers a potent combination of jury research and graphic design expertise that makes us uniquely suited to support this barrage of activity. Our jury consulting experts have collectively impacted thousands of cases through the use of mock trials, focus groups, and bellwether research. This unrivaled depth of experience complements the design team and presentation technology consultants, whose state-of-the-art animations, tutorials, pharmaceutical graphics, and use of technology at trial garner an outstanding level of loyalty throughout the legal community.